Wednesday, 11 January 2017
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Thursday, 29 December 2016
Thursday, 22 December 2016
Thursday, 24 November 2016
Sue believes that a major contributing factor to the desirability of brands like Supreme is the whole process of making the journey into London and camping overnight. This notion, when added to the exclusivity of these brands, makes them vastly more desirable. Here is a segment from my interview with Sue discussing this topic (I would've made it slightly longer but Blogger only let's you upload 30 second videos...).
Sunday, 20 November 2016
Supreme almost faced closure due to noise complaints as a result of hundreds of people mingling around the area in the early hours of the morning and causing disturbances to the local residents. Because of this, security were told to send away anyone who tried to queue before 8am and if those who have been turned away continue to return, they will be banned from visiting the store on that day. I felt slightly like my time had been wasted coming so early but it gave me a chance to see what it was like for people who used to come and spend multiple hours queueing from very early on.
|A cafe next to Supreme|
The queue, which snaked from the start of Hopkins Street (round to the left at the end of the road in the picture above) all the way back to the main road, hosted roughly 500 people (that's a complete guess after a poor attempt at a head count from myself) and was kept in order by 4 or 5 bouncers. At the back of the queue I figured there was no chance that I'd get the opportunity to go inside and buy something for myself but I then discovered that Supreme's 'no early queueing' rule was popular with regular Supreme goers and the bouncers had developed a new system whereby one bouncer would walk down the middle of the road and hand out 'tickets' to random areas in the queue so that everyone had an equal chance of getting in. This encourages people to come later as the chance of you getting a ticket is the same whether you arrive at 5am or 10am. This gave me some hope, however, I soon realised that the people getting 'randomly allocated' the tickets for the store seemed very much like the sort of people you'd imagine come regularly and it soon hit me that the chances of me getting a ticket were quite slim. I overheard someone behind me say "he's handing out gold" referring to the bouncer with the tickets which made sense as the most valuable product in the store on that day would retail for £300 but sell online for £700 meaning, in theory, each ticket handed out is like presenting someone with £400.
|About halfway down the queue on Hopkins Street|
|In amongst the crowd as a bouncer begins handing out tickets|